The Focus 05 Subway and Print Ads project was designed to connect with millennials who prioritize healthy, organic food. These ads, featured in subway stations and in print, highlight the brand's message: “Healthy Eating, Simplified.”
The designs use vibrant colors like green, orange, and teal, which convey freshness and energy, aligning with Focus 05’s mission to offer simple, nutritious meals. The imagery showcases appealing, wholesome food that visually reinforces the brand's commitment to healthy dining.
Clear and bold typography ensures the ads are readable even in busy environments, making the message stand out. Phrases like "Meals start at $10" and "Made easy and accessible" speak directly to the millennial audience's preference for convenience and quality.
This project effectively communicates Focus 05's dedication to making healthy eating straightforward and appealing to their target audience.
