The Fresh Fare Farms project was a multifaceted campaign designed to promote the farm's locally-sourced, organic produce across various platforms, including social media and a magazine page. The social media campaign focused on Instagram, using vibrant imagery to showcase the freshness and quality of the farm's offerings. Targeting health-conscious consumers and environmentally aware individuals, the campaign emphasized sustainability and health through modern typography and consistent branding. Interactive features, such as polls and user-generated content, were used to enhance engagement and build a community around the brand.
In addition to the social media campaign, a magazine page was designed to complement the online efforts. The magazine page echoed the campaign's visual identity, using high-quality images and clean layouts to present the farm's story and products compellingly. This cohesive approach ensured that the brand message remained consistent across both digital and print media. This project highlights my ability to create integrated marketing campaigns that effectively communicate a brand's values and connect with its audience through both social media and traditional print outlets.
